The cult is official theme for the upcoming Season 7 of Ryan Murphy’s anthology series “American Horror Story:Cult” is set to premiere September 5, 2017, on FX.
The teaser shows creepy clowns with axes and an eerie voice over. Viewers hear a ghostly tone chant: “Do you ever feel alone? Does it seem like no one understands you? Do some people just make you sick? Are you afraid? We can set you free. We will make you strong. We want you.”
The FX Vice President of Social Media, Joseph Paulding stated, “We wanted to take a different approach after last season. We did not want to not give people the theme or any information and felt they would be tired of that approach.”
So far, some people think “American Horror Story” has had problems with hokey characters, b-plots get abandoned, sexualized violence and critics feel its time to shut it down, according to The Verge.
This season’s problems started when one of Ryan Murphy’s promises about including the elections in “American Horror Story” was not fully met. Ryan Murphy stated, “The election is allegory. It is our jumping off point. It is about the election we just went through what happened on that night and the fallout of that night which to many people from all sides of the camp is a horror story.”
Each year has been a challenge for “American Horror Story” to keep fans entertained and viewing. Jason Phipps, FX Senior Vice President of Digital Media said, “This particular show lends itself to a high degree of fandom — you have folks that are creating fan art, that are hanging on every bit of news before the premiere.”
This season will be like a follow-up from its previous season “American Horror Story: Roanoke.” Veteran stars from previous seasons are returning such as Sarah Paulson and Evan Peters. New cast members for this season will include appearances from Billie Lourd, Billy Eichner, and Lena Dunham.
FX unveiled an “American Horror Story:Cult” trailer at the San Diego Comic Con that directed the viewers to go to the AHS7 website. “We wanted to make this announcement at Comic-Con because our fans are huge participants in that convention,” explained Kenya Hardaway, Senior Vice President Integrated Promotions.
Phipps said, “This campaign is about making the fans a part of the experience early. Ultimately, we want to have them come with us on this journey as we drive to the premiere, bringing them to our fold and really make them a part of our experience.”
The “American Horror Style” website encourages its fans to join their cult by subscribing to 8 weeks of clue-dropping teaser-trailers that shown weekly until its debut.
Once the first trailer is done playing, fans are directed to a second page, where they read that the journey begins here. After hitting continue, the fan is redirected to Facebook, where they find an announcement that they are now members of the cult. In the last message, fans are told that they will hear from someone soon.
Facebook will continue their part of the “American Horror Story” interactive experience with Messenger being the show’s contact platform for fans labeled Cult for its 12 million fans. By participating in the cult-ish game before the Season 7 premiere, the wait might seem shorter.
Written by Nicole Thompson
Edited by Cathy Milne
Hollywood Reporter: ‘American Horror Story’ Ask Viewers to Join its ‘Cult’ for 8 weeks of Season 7 clues
Rolling Stone: Watch Terrifying Clown Filled ‘American Horror Story: Cult’ Teaser Trailer
The Verge: American Horror Story’s Seventh Season is Cult-Themed Apparently
Featured and Top Image Courtesy of Gage Skidmore’s Flickr Page- Creative Common License