Amazon Prime hosted a Prime Day sales event on July 10, 2017, which started at 9 p.m. ET, and continued until 3 a.m. July 12. Customers took advantage of the 30-hour event, which is one of the biggest sales days for Amazon Prime.
Shoppers from 13 countries were offered significant deals. Amazon Prime had sales on hundreds of thousands of items. Most of the purchases for the event, included free 2-day shipping.
The first Prime Day was in 2015. Many shoppers were interested and it became a huge success the first year and became an annual sales event.
Amazon offered a $10 credit for Prime users, who watched a video to spend during the event. The video had to be streamed from a list of devices like the Fire TV, a Blu-ray player or gaming console. It also had to be the first time they watched an Amazon Prime video from their account.
The promotion sounded good but came with a few caveats. Prime members who had not watched a Prime video had a way to save even more money. However accounts streamed a video before June 28, were ineligible to receive the $10 credit.
Amazon is also changing how people shop for clothes with a new Prime Wardrobe program that allows shoppers try on clothes at home for seven days before buying. This compares to box clubs like TrunkClub.
Prime Wardrobe customers, however, can choose their box items and how often they receive them. There is a downfall: When items need to be returned, it will require a label, new box, and a trip to the post office. Amazon feels a greater percentage of shoppers, who try on the clothes will most likely buy them and avoid the long process of mailing returns.
Written by Fredrick McGary
Edited by Jeanette Smith
Business Insider: Amazon is radically changing how we shop for clothing
CNNMoney: Amazon Prime Day 2017 Starts on July 10 and Has 30 Hours of Deals
The Verge: Amazon will give you $10 for Prime Day if you haven’t already watched its videos
Featured and Top Image Courtesy of Mark Mathosian’s Flickr Page – Creative commons License