Uber Started to Deliver Food in London

Uber Started to Deliver Food in London



On June 16, 2016, Uber Technologies Inc. started to deliver food in London, U.K., making England’s capital the third European city to use UberEATS. The food delivery business is available in Barcelona, Spain; Paris, France; and in several U.S. cities, such as Chicago, Los Angeles, New York, and Boston.

The business has been expanding in Europe since 2011. Not long after the release of the app, 90 English drivers started using it in London. Now, the company has started to deliver food in Europe, “as a natural extension for the network of cars and drivers already on the road giving people rides,“ as the CEO Travis Kalanick claims.

UberEATS is an app that allows customers to order food from different local restaurants. Its design is similar to the company’s first app, it shows customers the status of their order and the location of the driver. Customers can order from the app directly or from the UberEATS website. In Europe, the service is available between 11 a.m. and 11 p.m., however in the U.S., UberEATS can be used between 10 a.m. and 10 p.m. every day.

By expanding, the UberEATS food delivery service, which began in London, the American company entered a crowded food-delivery market. The competition is expanding across Europe, taking into consideration that there are other similar companies available. In London, for example, competitors include Deliveroo and GrubHub Inc.

Looking to Expand Its U.S. Clientele

While in Europe, Uber had started to deliver food, in the U.S. the company experimented with a system meant to allow people without smartphones to use the service.

The system was tested in Pinellas County, Fla., as part of a program planned to start on July 18, 2016. The local project of the Pinellas Suncoast Transit Authority targets “low-income residents who do not have cars or easy access to the area’s bus-based public transit system,” according to the senior planner of PSTA, Christopher Cochran.

By entering the project, the transportation company tried not only to expand its clientele beyond smartphone users but to be taken more seriously by public transit agencies as an alternative transport option. Moreover, a company’s spokesman declared that the business is constantly searching for ways “to make the travel experience better for riders and drivers.”

The History of the American Company

Uber Technologies Inc. is a multinational online transportation network founded in March 2009, in San Francisco, Calif., by Travis Kalanick and Garrett Camp. The company’s name originates from the German word über, which means, super.

The business had been expanding into a new city each month since May 2011. Now, the app covers 474 cities all over the globe.

  • 204 cities in North America
  • 115 cities in Asia (of which 62 cities only in China)
  • 78 cities in Europe
  • 36 cities in Central and South America
  • 15 cities in Australia and New Zealand
  • 14 cities in Africa
  • 12 cities in the Middle East

Aside from the car-hailing app, the American company developed a number of other services:

  • UberEATS, initially called uberFRESH – delivers food
  • UberRush is a courier package delivery service
  • UberGarage permits users to hire a regular driver
  • UberPool matches riders who are traveling in the same direction in order to help them save money
  • UberBOAT allows Turkish users to travel by boat across the city’s central Bosporus strait.

Having an astonishing $62.5 billion valuation, Uber appears to be one of the fastest growing American businesses close to taking over the world.

By Bianca-Ramona Dumitru
Edited by Jeanette Smith


Bloomberg: Food Delivery Service to Crowded London Market
Techcrunch: Experiments With Lower-Priced Taxis In Chicago Through Newly Launched Labs Group, ‘Garage’
The Verge: experimenting with a phone dispatch system
UBER: Uber Cities Across the Globe
UBER Newsroom: uberPOOL Just Got More Punctual

Image Courtesy of Ian Forrester‘s Flickr Page – Creative Commons License